Something I find quite amusing and I am actually quite amazed over that so many established makeup artists doesn’t see the forms. Take these examples above for example, this type of make up you can see almost everywhere and every day. But why would you want to make a shape of an eyeshadow that does nothing for the expression of the eye, nor the form but to leave about quarter of an inch fat highlight line underneath the eyebrow?
Applying a dark eyeshadow too high above the crease of the eyelid and on top of that a quite sharp edge, right ON the bone, you’d think you wanna highlight instead to bring it out, so that you can make the illusion of that where the crease are, is the deepest area. On the right eyes above here I have also shaped the brow for framing in the eye a little and made it pushing the eye little more towards middle of face, having the brow wide open and with a upward shape will help the illusion of the eyes further away from each other and then if applying a little dark shadow in the inner corner of the eyelid, towards the nose bone , will help making the illusion of that the eyes are more centered, or closer to each other. In this makeup design I also decided to make the illusion of the eye look a little more awake, letting the eyeshadow go in a soft upward shape in outer corner of the eyelid.
But the balance will also depend on how much face you have between the outer corner of your eye and your hairline. On the first picture the eyes will have the feeling of being wide apart, while on the second picture the eyes ar quite well balanced ant doesn’t give the impression of being so wide apart.
To change that makeup on the first face shape, on the one where it feels like the eyes are a bit wide apart, you could do something like this to change that illusion some. I have also made the brow a little shorter at the outer end. Be careful not to make the eye look to sad or heavy though, just because you decide to close in the eye and not make it as awake looking as the above samples. A nice and soft way to work with dark and light is to get some of those mid tones in there too, that will, most of the times, look softer and better toned.